Get effective, focused, strategic leadership for your creative team.

A team smiles as they work together

You need the work to get done on time and on budget.

But you also need your team to show up inspired to produce their best work, apply best practices and research, and help the organization’s big-picture objectives succeed.

I’m an experienced, hands-on designer who has led multi-disciplinary in-house teams and globally distributed contractors to get organized, focus, produce effective work, and get excited to do more.

With focused support, your team can do their best work.

An illustration by Jessica Vergano depicting a brand guide

Gain Clarity & Focus

Get clear brand strategy direction so your team can produce focused, effective, consistent, and efficient work rooted in best practices and insights from data.

An illustration by Jessica Vergano depicting organized file folders connected with dotted process lines

Run Smoothly

Processes need to do more than just look good on paper — they need to be practical for the team, have a purposeful foundation, and be measured and recalibrated for success.

An illustration by Jessica Vergano depicting a mountain with several flags at the peak, representing achieved objectives

See Real Progress

Every day, our goals should work toward big-picture objectives so we’re not just busy — there is continuous, meaningful, mission-aligned progress.

Jessica Vergano, Creative Director

I’m Jess Vergano. Nice to meet you!

I love empowering people to grow alongside the challenge of finding ways we can work more effectively and efficiently together.

I have 7+ years of creative team leadership experience (and many more as a designer and strategist), guiding teams to more high-quality and high-performing work, greater efficiency, meaningful professional growth, and job fulfillment and retention.

What does your team need? Let me know.

  • 20 years in a variety of creative and marketing roles

  • 7+ years as a manager

  • Operational strategist, with a track record of developing processes for major cost-effectiveness

  • Both an effective doer and project manager, able to get the work done as well as oversee workflows, ensuring deliverables are on time and of the highest quality

  • Wide range of hands-on skills and knowledge to leverage from marketing agencies, B2B, healthcare, education, government, retail, tech, and more

  • StoryBrand-trained messaging and brand strategist

  • Award-winning graphic designer, from brand identity packages to large-format print displays

  • High-performing website work, ensuring accessibility, SEO success, and increases in conversions

Proof in the Numbers

88%

I created new processes and introduced new platforms to increase the efficiency and profitability of website projects by over 88% in just 1.5 years.

$100,000+

I cultivated trust with clients so much that I brought in over $100k in unexpected upsell revenue in incremental project upgrades in just one year at a marketing agency.

4 → 46

With a new website strategy (that I can teach and repeat), I helped a healthcare client go from 2-4 form submissions every six months to 46. An incredible 90% of those leads convert to clients.

Recent Work

Reviews

  • “Jess is an incredibly capable multi-talent, with skills ranging widely from marketing strategy to design, illustration, copywriting, and web and social media tactics. She brings empathy, detailed analysis, and a wonderful creative style to her work, and expects and delivers very high quality standards."

    Manuel Mattke
    President & COO
    Opportunity Education

  • "She’s incredibly detail-oriented without ever losing sight of the bigger picture, and she has the unique ability to think practically and abstractly to consistently bring fresh ideas to the table. [Jess] delegates tasks in a way that brings out the best in everyone while keeping projects moving forward."

    Brian McElwaine
    Marketing Manager
    LendSuite Software

  • “Strategic, thoughtful, and creative... [Jess] maximized resources and challenged all of us to level up and meet objectives to the highest quality. Her attention to detail and intentional approach are unmatched."

    Kelsey Cain
    Manager, Professional Learning Content
    Discovery Education

Let’s get you cleaned up.

What could be improved on your team?

Tell me about your challenges, goals, or if you just want me to take a look. I am happy to help you.